Advertising: Google Upgrades Campaign for Mobile Marketing (New York Times)

Advertising: Google Upgrades Campaign for Mobile Marketing (New York Times)
View original article at WHBY AM 1150

Google Exec Discusses New Value Proposition for Mobile Marketing

Google Exec Discusses New Value Proposition for Mobile Marketing
View original article at Business 2 Community

Google to launch free music streaming service to rival Spotify: Report

Google is planning to make its presence felt through retail stores. But the search giant is always on to better things. This time round Google is working on a free music streaming service, according to a report in The Financial Times.

The report states that the company is in talks with major record labels to launch such a service and offer competition to the likes of Spotify, Deezer, and Nokia Music. The company is expected to offer subscriptions as well as free unlimited listening. Though users will have to put up with ads if they don't want to pay, just like on Spotify.

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View original article at NDTV

2 B2B Content Marketing Challenges Solved with a News-Based Approach

2 B2B Content Marketing Challenges Solved with a News-Based Approach
View original article at Content Marketing Institute

Coke CEO Kent to Join 3M Board

Coke CEO Kent to Join 3M Board
View original article at Directorship