Burberry says ‘Happy New Year’ to Chinese fans

Burberry has released new video wishing fans Happy New Year in Chinese alongside a line of special red products.

The one-off line is in different shades of red and includes the Blaze Bag, a highlight of the 2013 Spring summer collection, as well as leather goods and scarves .

Burberry will also be promoting itself throughout Chinese New Year from Feb 10th across all digital platforms and in particular on the vast Chinese social networks Sina Weibo, YouKu and Douban.

http://eye.am/i4WIuj has a new ‘Chinese New Year Gifts’ section as well as areas in Burberry stores where they will also feature lucky red envelopes for customers.
View original article at Luxuo.com


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